Advertising discussion is big this week, due in part to Nielsen deciding to track games. EA's in-game advertising partnership with IGA over BF2142 is explored. In addition, we talk about what game production following the television pilot model might be like. In internet news, we would like Optimus to do a barrel roll, and the internet agrees. Lastly, the IRS would like to be in your MMO, taxing your dudes. Many people are wary of this, but is it inevitable? And also cats.}