‘E for All Expo’??
EfAE? EAE? EA Expo? C-C-C-COMBO F-F-F-FAIL

So, a preposition, a 3 letter adjective, and a letter. Loose connections to the ESA rating (of which would be false advertising, M and T games will certainly be present), and Zero catchiness or common-speak-ability. At LEAST pull the ‘2002′ card and call it ‘E4ALL’, because then the joke parlance could become just ‘E4′ (maybe where they came up with the name?).

What a way to disconnect with the audience.

Gamasutra - IDG Announces Newly Renamed ‘E for All Expo’

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