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‘Playing with Fire: When Advergaming Backfires’

Published on January 17, 2007 by Tom Mannino |
Categories: News, Sociology, Grrl Gamers, Controversy

Intel makes an Advergame, where you hire a team of IT people. People realize quickly that you’re unable to hire any female employees, and it’s quickly taken down to be ‘fixed.’

Serious Games Source: ‘Playing with Fire: When Advergaming Backfires’

Comments

  1. narbyehoot Says:

    Is Intel denying that they knew that there aren’t girls on the internet?! Heathens! Philistines!


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