As a lover of advertising and new media, this interactive advertisement for Blue Dragon absolutely floored me. Not only the idea and execution of it, but the technology and web tracking about this. If I were to go back to college, this type of thing would be my thesis.
It just won the Gold Lion at the Cannes Lions International Advertising Festival for the Outdoor category so I’m glad this kind of genius is being recognized.
In other advertising news, Sony knocks it out of the park with this so-tasteless-it’s-awesome ad campaign in India:
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Wow guys, just… wow.
Lastly, Zug and I were discussing this guy and phenomenon today. It seems to be a very southern california thing… these guys start off just bored and then turned it into a sport. I wouldn’t be surprised to see it covered on some of those ’soo urban’ sports TV shows. That and I’ve seen dudes totally mess up and wipe, but I haven’t ever seen a bystander get gouged yet - I’m sure it has happened though. We need a character like this in Open Mortal
