Wonder why you’re craving a Starbucks mocha frappuccino in the middle of a gaming session? It’s because in-game ads actually work, according to a new study.
We’ve talked about this before, but I have to agree. When the EGR crew was playing a game of BF2142, I looked over and noticed a Intel microchip billboard. I did it in the middle of a firefight and asked everyone to come look. I think we got blow’ed up. So it at least worked in killing us.
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