EndgameRadio » In-game Advertising

Endgameradio Prime: Episode 165 Comiccc Raiiin

Published on July 25, 2007 by Aaron Matthew | 0 comments
Categories: Audio, Endgameradio Prime, MMOs, In-game Advertising, Cosplay, World of Warcraft, Conventions, Pokemons, Pokemon, Cyberpunk, Warhammer Online, Atlus, PAX

Download the MP3

In preparing for the Winnebago that is Comic-Con this weekend, we are donning our respective Geek Armor and getting pumped up while talking about the other upcoming conventions Blizzcon and Penny Arcade Expo. More info has come out recently about TerraDrive - a LARP/Paper Roleplaying game that will be debuting at PAX and we discuss our first impressions, a little bit of the WoW talk sneaks in under the guise of pre-Blizzcon speculation, and much reminiscing is done about Comic Con past and future (future reminiscing? - yes) and what it means to gamers in a post-E3 world. We wrap it up with some discussion of masters of marketing like Pokemon, constantly showing us how it’s done, and some frank statistics on in-game advertisements now that the science is coming of age. Also we say “Chocolate Rain” a lot.

Study: In-Game Ads Actually Work

Published on by Tom Mannino | 0 comments
Categories: News, In-game Advertising

Wonder why you’re craving a Starbucks mocha frappuccino in the middle of a gaming session? It’s because in-game ads actually work, according to a new study.

We’ve talked about this before, but I have to agree. When the EGR crew was playing a game of BF2142, I looked over and noticed a Intel microchip billboard. I did it in the middle of a firefight and asked everyone to come look. I think we got blow’ed up. So it at least worked in killing us.

Gold Sellers Reach New Heights: Falling Gnomes!

Published on July 6, 2007 by Tom Mannino | 0 comments
Categories: News, MMOs, In-game Advertising, World of Warcraft

The warcraft forums are ablaze recounting the latest and greatest gold-selling websites scheme. The sellers are using a locationary hack to make gnomes fall from the sky. They fall to their death in exact locations to spell out the URL of their website.

Here’s a thumb link to a big image.

And last but not least, video!

I have to admit it’s fairly genius.

EndgameRadio Episode 150

Published on April 11, 2007 by Tom Mannino | one comment
Categories: News, Audio, Endgameradio Prime, In-game Advertising, Music, Competitions, Machinima, Game Music

Download the MP3

Kareoke, Machinima, and Cute Girls Singing! The Sims 2 has had some amazing marketing recently, and we took a walk along some complex adverhax. They are sponsoring an art show at some pretty significant art schools, as well as sponsoring a cool music contest. Lily Allen sings one of her songs in Simlish, they make a machinima out of it, and then sponsor a kareoke contest in which you can sing the Simlish song. It just ended yesterday, unfortunately, but you could have won tickets to see her, and even head out to EA to record a song in Simlish yourself! We also think the micropurchases for the Xbox Guitar Hero is too expensive, and that’s saying a lot because we like micropayments, when done well.

(more…)

New Show Idea: Internet Investigators

Published on March 2, 2007 by Tom Mannino | one comment
Categories: News, Second Life, Griefing, In-game Advertising, Yiff Yiff Yiff, Sex, Ideas, Controversy

Two Internet Scientists, Oizys and Zug, are forced into becoming forensic investigators, (think CSI.) They are tasked to investigate real-life crimes and can determine what organizations or people did it by the clues they leave behind.

oizys: http://www.boingboing.net/2007/03/02/second_life_john_edw.html
oizys: best quote:
oizys: “You see countless news stories about this, over and over again: the sorry gray drones of political parties or corporations rushing to establish a presence in Second Life because it’s the thing to do, only to find themselves staring in horror directly into the collective Goatse.cx of the Internet’s soul.”
zug: hahahahah
zug: woah that’s some big shit
oizys: http://blog.johnedwards.com/images/user/23704/Snapshot_002.jpg
zug: dude
zug: wesley willis hahahahahha
oizys: over 9000
oizys: yeah
zug: and hey just plain showed the giant balls
oizys: yeah monitor cat/dog
oizys: this is /b/’s fault

CASE CLOSED.

WHOOOOOOOOOOO R U.
O RLY,
O RLY.
WOKE UP IN A SOHO DOORWAY, A POLICE MAN AT MY HEAD
HE SAID YOU CAN SLEEP HOME TONIGHT IF YOU CAN GET UP AND WALK AWAY.

EndgameRadio Prime: Episode 136

Published on January 3, 2007 by Aaron Matthew | 0 comments
Categories: Audio, Endgameradio Prime, In-game Advertising, Movies, Ideas

Download the MP3

This week we discuss Persuasive Games, particularly the Burger King series of games.
Persuasive Games: Promogames, Another Kind of Advertising Game

Hmm, Burger king should make a Blair Witch kind of movie, like a full horror film Evil-Dead kind of thing using their characters. We think it would be the next Snakes on a Plane. Why is the Burger King stuff so creepy?

We’re also going to offer a service to shave advertisements into the sides of cats. Either that, or just write on them with permanant marker. Then we’ll have our cats run around and poop in your garden. You’ll pay us lots of money.

(more…)

See What I Mean?

Published on December 21, 2006 by Aaron Matthew | one comment
Categories: News, In-game Advertising

If in-game ads aren’t effective, they won’t be used, or they’ll have to get smarter. This is a case of if you don’t acknowledge it, maybe it will go away.

Gamasutra - Study Shows Low Effectiveness With In-Game Ads

Advertising is not some new pirate boarding our ship

Published on December 20, 2006 by Aaron Matthew | 0 comments
Categories: News, Rants, In-game Advertising, Legislation

Well, first viral marketing.. now California Assemblywoman Lori Saldana (D-San Diego… why is it always D-California? why does California hate America?) is looking to try to ban in-game ads. While the blog republic may have some nasty remarks for in-game ads, the populace opinion doesn’t stack up. And what about those of us who LIKE advertising (if done right), and would appreciate the chance to weed out the good from the bad (the theoretical capitalist feedback loop).

Link From Ars Technica

(more…)